Have you been asked to give an address to help raise money for a nonprofit, say, a homeless mission? Excellent! You have the opportunity to help change the lives of people less fortunate.
What will you talk about?
If there's no theme, think about the cause. In this case, to raise money. Answer the questions you know potential donors are asking:
The questions can be answered several ways. One is to explain the nitty-gritty:
That's right. "Once upon a time," is a fine start. Tell success stories. Any organization has them -- whether tiny nonprofit or giant corporation. Mention people known to all and those so far behind the scenes, even HR can't remember their face.
Use drama. Present a problem and then the solution.
Watch out for statistics. Seriously. Speak in general terms unless it absolutely matters that you use exact figures. The odds are your audience will tune out.
The same is true for slides. Avoid them like the Plague.
Be honest. If the hard times are ahead, say so.
Ask for money. If you need $10 million, don't ask for nickels and dimes. Accept any gift of any size, but be direct.